QUALIFIED CIRCULATION BY ISSUES ANALYSIS
IS KNOWLEDGE REALLY COMPARISON?
BPA's Qualified Circulation by Issues Analysis presents circulation activity so you can SEE increases or decreases and helps you make a better media decision. The saying "Knowledge is Comparison" is true. The BPA Qualified Circulation by Issues gives you that comparison to make your media buying better.
The table shows the circulation activity in the period under audit. With this table, the extent to which a magazine's circulation has increased or decreased throughout the period covered can be carefully examined. This section also separates paid and non-paid; printed and digital copies; and single-copy sales. In other words, it gives you precise comparisons to help you with the media buy.
For example, the table shows that the print circulation is decreasing, while the digital remains stable. This is a great observation in order to have a dialogue with the media owner. Is the owner revamping their media audience strategy? Perhaps the industry itself is experiencing something significant. In either case, the audit helps you have a meaningful dialogue with the media owner through the information in the BPA report.
BPA helps your media buying in many ways, and it all is because the reports show you information that produce knowledge through comparison!